Hello

I'm Roxana Oroian,

Creative Strategist based in Transylvania. I use design as a Force For Good.

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What I Do & I Love Doing

Branding

brand sprint methodology /// textual identity ''''' visual identity
brand book /// adjacent visual identity elements ''''' consultancy

Strategy

research-based approach /// starting with the “why” /// competitors analysis ''''' customer avatar analysis /// SWOT analysis
''''' design system integration /// product strategy ''''' functionality

Creative Direction

integration of the creative strategy into art direction /// visual & textual creative concepts ''''' color semiotics ''''' cultural context /// typography /// illustrations ''''' icons /// graphic design ''''' visual design

Branding

brand sprint methodology ///
textual identity ''''' visual identity /// brand book /// adjacent visual identity elements ''''' consultancy

Strategy

research-based approach
/// starting with the “why” /// competitors analysis ''''' customer avatar analysis /// SWOT analysis
''''' design system integration /// product strategy ''''' functionality

Creative Direction

integration of the creative strategy into art direction /// visual & textual creative concepts ''''' color semiotics ''''' cultural context /// typography /// illustrations ''''' icons /// graphic design ''''' visual design


How I Do it: The Methodology

Portfolio Case Studies

Branding

Visual Design

How About a Cup of Tea?

Skills & Know How

It Is Told to be Real

"Roxana is an outstanding designer and creative strategist. I had the pleasure working with her at my startup skobbler as well as at Telenav - where she was a senior leader in the design group. She has been always exceeding expectations and I fondly remember the excellent ideas she came up with and executed!"

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"Roxana is an outstanding designer and creative strategist. I had the pleasure working with her at my startup skobbler as well as at Telenav - where she was a senior leader in the design group. She has been always exceeding expectations and I fondly remember the excellent ideas she came up with and executed!"

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Community Catalyzer

Let’s Create Something
Good & Useful Together

I want to put my creativity and strategic thinking to good service.

I look forward to hearing what you have in mind for us.

I want to put my creativity and strategic thinking to good service.

I look forward to hearing what you have in mind for us.