“>What you?re going to see next
Up next, you?re going to visually browse through some presentation work I?ve done.
I’ve chosen a diverse range of styles and techniques to demonstrate my flexibility as a designer.
My expertise in iconography, illustration, visual design and desktop publishing (DTP) has greatly assisted me in creating compelling decks.
Enjoy!
Sales deck, iconography package and brand identity guide for a German startup in outdoor sports and adventures. I also set up part of their design system.
Find an extensive case study here.
Brand identity guide decks for the Romanian Pavilion at the London Design Biennale 2023. ?For this collaboration, I also created the logo, the slogan, the iconography package and implemented them on sales decks. The creative strategy was based on the brand sprint methodology and other research tools.
Brand identity decks for a handmade sustainable cosmetics company, 2022.?For this collaboration, I also created the name, the logo, the slogan, the package design – and worked as a consultant for sustainable product packaging business strategy. The creative strategy was based on the brand sprint methodology and other research tools. Find an extended case study here.
Brand identity decks for a mentoring program that supports more than 100 teens exposed to a vulnerable environment.
For this collaboration, I also created the name, the slogan, supporting copy, social media templates, presentation slide template, an iconography package, an illustrations package, adjacent decorative and functional visual identity elements and offered extensive consultancy to a team of 10+ people implementing the brand. The creative strategy was based on the brand sprint methodology and other research tools.
Brand identity decks for a kindergarten (60 employees, 250 children, rebranding after 18 years of activity).
For this collaboration, I also created supporting copy, social media templates, presentation slides templates, an extensive iconography package, wayfinding illustrated materials, adjacent decorative and functional visual identity elements and offered extensive consultancy to a team of 4+ people implementing the brand. The creative strategy was based on the brand sprint methodology and other research tools. Find an extended case study here.
Storytelling decks for educating policy makers in climate smart agriculture in the ASEAN region – client: ASEAN Climate Resilience Network. For this project I have created the illustrations and worked closely with a creative director in blending text and image to achieve compelling messages. The purpose of the presentation was to make the policy makers read the messages – by sending them these illustrated decks (also available in digital form) in a printed hardcover storybook, instead of solely the dull text-only report of 100+ pages, that usually ends up forgotten on the side desk. Find an extended case study here.
Example of pitch deck for a start-up searching for angel investors. I have also collaborated with Spherik Accelerator on multiple pitch decks and worked as a contractor for hyperhq.com on pitch deck designs.
“>So, what about Presentation Design?
Well, I love it. That sums it up.
I absolutely adore visually telling stories because I believe storytelling is fundamental to our existence as a species. I didn?t say it, Yuval did.
In the business realm, how we convey a product through presentations is key. Is key for sales – but mostly is key for a true, value-based connection with our customers.
So, a case study would definitely also be this very website. You can explore and discover various methods I’ve used for presenting myself and my work.
I created custom iconography in the same conceptual manner – here are a few examples:
I created headers and footers that fit the same style. I also created infographics to convey my abilities in a unique visual manner that stands out and is easy to read.
I created custom bullet points for subtitles in a visual incremental manner, and I also incorporated a well-balanced blend of copy.
I created custom bullet points for body copy, each having a unique shape.
I did just the same to explain the methodologies that I am using in my design process: compact text, iconography usage, proper alignments, contrast ratio and visual hierarchy. I kept it all playful – with a good mix of style predictability and surprises.
I will let the presentation website speak for itself. If you wish, you can browse live through some of the examples mentioned here.
For a visual and content surprise, beyond the above examples, please visit this page. There, you will also gain insight into my extended work experience with an in-house design team at a global tech company.
(Note: Due to the NDA I have signed, I am unable to include any specific presentations design excerpts from my work there.)
If you’re curious to see my video cover letters, better start with the non-executive position (the left one).
Video Cover Letter: Creative
Video Cover Letter: Creative Lead
All the visual assets presented on this page are the intellectual property of the clients.
Thank you for allowing the use of the imagery to showcase my work.
Credits to mock-up creators and unsplash.com photographers for putting their work out there.
Many thanks – my portfolio looks pretty also because of you.
roxana.oroian at gmail.com
Thanks for reading – I hope it was relevant.
On the website you can discover
a few more case studies.
I consider all the results of my work
a co-creation alongside my clients.
The selection of studies is just a glimpse
of what my creative process can be.
Stay imaginative and open.
We can go places together.
