Hello,

I'm Roxana Oroian,

Creative Strategist from Transylvania.
I use design as a Force For Good.

I deliver visual & brand design that stands on solid methodology. What inspires me is designing for
social causes and sustainable solutions.

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What I Do & I Love Doing

Branding

brand sprint methodology /// textual identity ''''' visual identity brand book /// adjacent visual identity elements ''''' consultancy

Creative
Direction

integration of the creative strategy into art direction /// visual & textual creative concepts ''''' color semiotics ''''' cultural context /// typography /// illustrations ''''' icons /// graphic design ''''' visual design

Strategy

research-based approach /// starting with the “why” /// competitors analysis ''''' customer avatar analysis /// SWOT analysis ''''' design system integration /// product strategy ''''' functionality

How I Do it: The Methodology

Portfolio Case Studies

comming soon

Want to work together?

Skills & Know How

It Is Told to be Real

"Roxana is an outstanding designer and creative strategist. I had the pleasure working with her at my startup skobbler as well as at Telenav - where she was a senior leader in the design group. She has been always exceeding expectations and I fondly remember the excellent ideas she came up with and executed!"

Philipp Kandal Chief Product Officer at Grab

Community Catalyzer

Let’s Create Something
Good & Useful Together

I want to put my creativity and strategic thinking to good service.

I look forward to hearing what you have in mind for us.

roxana.oroian at gmail.com