Hello
I’m Roxana Oroian,
Creative Strategist based in Transylvania.
I use design as a Force For Good.
I deliver visual & brand design that stands on solid methodology. What inspires me is designing for social causes and sustainable solutions.
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What I Do & I Love Doing
Branding
brand sprint methodology /// textual identity ””’ visual identity
brand book /// adjacent visual identity elements ””’ consultancy
Strategy
research-based approach
/// starting with the ?why? /// competitors analysis ””’ customer avatar analysis /// SWOT analysis
””’ design system integration /// product strategy ””’ functionality
Creative Direction
“>”>integration of the creative strategy into art direction /// “>visual & textual creative concepts ””’ color semiotics ””’ cultural context /// typography /// “>illustrations ””’ icons /// graphic design ””’ visual design
Branding
brand sprint methodology ///
textual identity ””’ visual identity /// brand book /// adjacent visual identity elements ””’ consultancy
Strategy
research-based approach
/// starting with the ?why? /// competitors analysis ””’ customer avatar analysis /// SWOT analysis
””’ design system integration /// product strategy ””’ functionality
Creative Direction
“>”>integration of the creative strategy into art direction /// “>visual & textual creative concepts ””’ color semiotics ””’ cultural context /// typography /// “>illustrations ””’ icons /// graphic design ””’ visual design
How I Do it: The Methodology
Portfolio Case Studies
Branding
Extended rebranding
for
a kindergarten
after 18 years
have a look ?
Visual & textual
identity for a local
cosmetics brand
have a look ?
Branding for a
sustainable coffee
shop in London
have a look ?
Visual Design
100+ icons package &
adjacent visual identity
for a German startup
have a look ?
Visual storytelling
in times of crisis
for SE ASIA
have a look ?
Something(s)
special worth
seeing
have a look ?
How About a Cup of Tea?
Skills & Know How
It Is Told to be Real
“Roxana is an outstanding designer and creative strategist. I had the pleasure working with her at my startup skobbler as well as at Telenav – where she was a senior leader in the design group. She has been always exceeding expectations and I fondly remember the excellent ideas she came up with and executed!“
Philipp Kandal
Chief Product Officer at Grab
“Roxana is an outstanding designer and creative strategist. I had the pleasure working with her at my startup skobbler as well as at Telenav – where she was a senior leader in the design group. She has been always exceeding expectations and I fondly remember the excellent ideas she came up with and executed!“
Philipp Kandal
Chief Product Officer at Grab
Community Catalyzer
Let?s Create Something
Good & Useful Together
I want to put my creativity and strategic thinking to good service.
I look forward to hearing what you have in mind for us.
roxana.oroian at gmail.com
I want to put my creativity and strategic thinking to good service.
I look forward to hearing what you have in mind for us.
roxana.oroian at gmail.com