Normally, the target audience would have received just a 100+ pages report about the impact of the climate crisis and COVID-19 on agriculture.
But when the client has seen my work, she got inspired and she applied for funds to create a bold, visual, extra material - with the purpose of pushing the urgent message through to the audience: Action is needed, now. We need to align all post pandemic policies with the climate crisis needs. We need to build back better. We need a solid green recovery in the segment of agriculture.
The whole visual storytelling concept was meant to make the important message more potent.
The program, entitled: “Climate Smart Land Use in ASEAN (CSLU)” was funded by the German Ministry of Economic Cooperation and Developement (Deutsche Gesellschaft für Internationale Zusammenarbeit, GIZ GmbH) in cooperation with ASEAN Climate Resilience Network.
We actually started out our collaboration with the creation of a digital token for an online conference on the same topic as the booklet. It was a good exercise to get to know each other and how we work together.
In the very initial steps, research was needed - cultural, of the domain, contextual. Afterwards, I delivered a description of what I would illustrate. And then delivered the first drafts.
The funny thing is - I first entered this project with my designer shoes. And not with my artivist shoes. I was shy to do so - and so, these few illustrations drafted later, we were in a call. My client, Dada, was telling me that she wants me to be braver, more conceptual - and less descriptive. That is when I have realized that I had almost complete creative freedom.
And that I just need to do what I do even on my own: use visuals as a weapon for the good and for speaking out what matters.