brand sprint methodology /// textual identity ''''' visual identity brand book /// adjacent visual identity elements ''''' consultancy
Strategy
research-based approach
/// starting with the “why” /// competitors analysis ''''' customer avatar analysis /// SWOT analysis ''''' design system integration /// product strategy ''''' functionality
Creative Direction
integration of the creative strategy into art direction /// visual & textual creative concepts ''''' color semiotics ''''' cultural context/// typography /// illustrations ''''' icons /// graphic design ''''' visual design
Branding
brand sprint methodology /// textual identity ''''' visual identity /// brand book /// adjacent visual identity elements ''''' consultancy
Strategy
research-based approach
/// starting with the “why” /// competitors analysis ''''' customer avatar analysis /// SWOT analysis ''''' design system integration /// product strategy ''''' functionality
Creative Direction
integration of the creative strategy into art direction /// visual & textual creative concepts ''''' color semiotics ''''' cultural context/// typography /// illustrations ''''' icons /// graphic design ''''' visual design
"Roxana is an outstanding designer and creative strategist. I had the pleasure working with her at my startup skobbler as well as at Telenav - where she was a senior leader in the design group. She has been always exceeding expectations and I fondly remember the excellent ideas she came up with and executed!"
"Roxana is an outstanding designer and creative strategist. I had the pleasure working with her at my startup skobbler as well as at Telenav - where she was a senior leader in the design group. She has been always exceeding expectations and I fondly remember the excellent ideas she came up with and executed!"
